Something interesting is always gone over here at FilmschoolSF. If we’re not shooting films, making commercials or working on our lines, we are hosting events and reaching out to the larger Bay Area media community. We’ve been hosting the area’s leading transmedia meetup – Spoilrr – for a few months now and recently hosted global Augmented Reality leader, Metaio. We’re always looking for way to broaden our horizons and expose our students to new things.
Last night, we brought together two great groups of smart, media-savvy technologists and deep thinkers for a joint Meetup of two of the Bay Area’s more compelling groups: Gene Becker’s Ubiquitous Media Studio and Robert Pratten’s Spoilrr group.
What is Ubiquitous Media?
Ubiquitous Media is the messy collision of ubiquitous computing, augmented reality, physical 
computing, personal sensing, transmedia and urbansystems.
What is Transmedia?
In transmedia storytelling, content becomes invasive and fully permeates the audience’s lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different “entry points” in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme.
The evening’s speakers were a great combination of theory and real-world experience and represent the kind of mix-n-match mashup attitude that is so prevalent in the Bay Area. Technology is creative. Creativity is fun. Fun is technology. And storytelling is woven throughout.
“It’s this confluence of high-tech and fun-tech that I see as such a promising engine for filmmaking and storytelling. Location-based narratives, non-traditional video delivery, complex story-lines; the craft filmmaking is present in each of these, said SFSDF Director of Marketing, Christopher F. Smith. As audiences change their consumption habits, filmmakers may want to consider creating for these new conditions.”
EVENT SPEAKERS
Sally Alpin
Designer, researcher & Anthropunk PhD student at University of Kent.
Ben Templeton
Founding resident of Briston, England’s Pervasive Media Studio & Creative Director at ThoughtDen.
Catherine Hendrick
Artist, game designer & co-founder of the Come Out and Play Festival.